Attitude is a mental and emotional state that influences an individual's perception of objects, people, or events.

The ABC Model of Attitudes includes Affective, Behavioural and Cognitive components.

The affective component of attitude refers to the emotional responses an individual has towards a particular object, person, or event.

The behavioural component of attitude refers to how an individual behaves in relation to the object, person, or event that they have an attitude towards.

The cognitive component of attitude refers to an individual's beliefs, knowledge, and perceptions about a particular object, person, or event.

The Theory of Planned Behaviour includes Attitude, Subjective Norms, and Perceived Behavioural Control.

Subjective norms refer to the social and cultural pressures an individual experiences that influences their behaviour.

Perceived behavioural control refers to an individual's perception of their ability to perform a behaviour.

The Elaboration Likelihood Model is a framework that explains how individuals process persuasive messages.

The two routes to persuasion are the Central Route and the Peripheral Route.

The Central Route to persuasion is a cognitive process where an individual critically analyses and evaluates the persuasive message.

The Peripheral Route to persuasion is an emotional process where an individual is influenced by superficial cues, such as the attractiveness of the speaker or the aesthetics of the advertisement.

Cognitive dissonance is a psychological state of anxiety and discomfort that arises when an individual holds two or more conflicting attitudes or beliefs.

The Self-Perception Theory suggests that individuals form their attitudes by observing their own behaviour and inferring their attitudes from their actions.

Implicit attitude refers to an individual's unconscious and automatic evaluation of an object, person, or event.

Explicit attitude refers to an individual's conscious and deliberate evaluation of an object, person, or event.

The Social Identity Theory is a framework that explains how an individual's social identity affects their attitudes, beliefs, and behaviour.

In-Group Bias refers to a group's tendency to favour and support their own group over other groups.

Out-Group Homogeneity Bias refers to a group's tendency to perceive members of another group as more alike than members of their own group.

The Contact Hypothesis is a hypothesis that suggests that increasing positive intergroup contact can reduce prejudice and discrimination.